So, over the years there have been countless seasonal/holiday events that require a player to do some quest to get items. E.g Using the pumpkin points currency.
Well, the past few events require players to grind like hell to get items. Some might not have time to do so, they have to plan on what they are getting. And that is very hard, considering there is no end dates to these events.
Imagine having 1800/2000 pumpkin points for the new special gun and the event stops the next day, all those points gone to waste.

Solution? Add datelines for events like these.
E.g Datelines can be put in the news when a new event comes out.
I really think it will help new and old players alike.