Theres some benefit in terms of discounts when they signed up for it so it doesnt make sense if people sign up for it for the discounts then leave with no consequences.
It affects cash flow to sugar babies as well.
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I think you arent getting the point but ok
“No hagas hoy lo que puedas dejar de hacer también mañana.” -Fernando Pessoa
"Don't do today what you can stop doing tomorrow too." -Fernando Pessoa