His logic is: replace bullies with a bigger threat. In this case, zombies was the way to go, for him.

I like the idea of having a zombie infested GMAP(and I REALLY mean infested. Not what we got a couple of years ago as an addition to, admittedly, one of the best Halloween quests yet), but if you plan to stop bullies by forcing them to focus on a bigger threat...why leave Southridge untouched? People will just bully in Southridge where they are safe. Great idea with the zombies, but not exactly an effective way to go when it comes to dealing with cyber bullies.